Hand-dipped. One at a time. Every time.
Welcome, you must be 21+ to enjoy our rum.

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Let us show you around.

Whether you’re just arriving on our island or far from our shores, we can welcome you to our distillery in person or online.

Image of a man and a woman on a dock with Cruzan mixed cocktails after a Cruzan distillery tour.

COVID-19 Update

​​Beam Suntory is actively managing its response to the rapidly evolving COVID-19 pandemic, and we are determined to help contain the spread of the virus. Consistent with guidance from public health authorities to limit large gatherings, and given that visiting our distillery brings groups together, we have temporarily suspended all tours. We understand that this may be disappointing and we apologize for any inconvenience. Please be assured that we are taking this action out of an abundance of caution and for the health and wellbeing of our community and visitors. We look forward to resuming tours and welcoming you back in the future. In the meantime, check out the videos below to get a look behind the scenes as Master Distiller Gary Nelthropp shows you what it takes to make our most popular rums and his family’s favorite cocktails.

Take a tour right here.

What does it mean to make rum on St. Croix? Master Distiller Gary Nelthropp is here to show you around our vibrant community and explain what it takes to create a smooth rum that couldn’t come from anywhere else. Watch the videos below to experience more of St. Croix.

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Where to find us.

3A Diamond
St Croix 00840
U.S. Virgin Islands


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When we're open

Monday – Saturday 10:00 am – 4:00 pm

Before your visit

The safety of our staff and guests is our primary concern, and so our distillery doors will remain closed for the time being. Keep an eye on our website for further news and updates.


When we do re-open, please be responsible when joining us at the distillery. While we are excited to welcome each and every one of you, we reserve the right to refuse tour guests who appear to be intoxicated, or who enter the premises with alcohol in hand.



  • Are you open for touring right now?


    The safety of our staff and guests is our primary concern, and so our distillery doors will remain closed for the time being. Keep an eye on our website for further news and updates. If you have any questions, please email us and we’ll be happy to assist you.

  • When is the distillery open?


    Monday – Saturday, 10:00 am – 4:00 pm

  • What times are your tours?


    Tours run every 30 minutes beginning at 10:00 am. The last tour begins at 3:30 pm

  • How long does the tour last?


    Each tour lasts approximately 30 minutes

  • Do I need to wear a mask?


    The use of face coverings is mandatory. Please ensure you have an appropriate face covering before visiting us.   

  • What hygiene and safety measures are in place?


    We’re committed to maintaining a safe environment for you and our employees. In addition to increased cleaning and sanitation measures, we’re requiring face coverings and have implemented sanitizing stations for guests and employees to make use of throughout the distillery experience.

  • Do you offer private tours?


    In addition to our General Admission Tour, we offer an exclusive VIP Tour for a more in-depth experience. Please call ahead to book a VIP Tour.

  • Do you have a gift shop?


    Yes, it is located in the visitor’s center and is open Monday – Saturday, 10:00 am – 4:00 pm.

  • Can the gift shop ship my rum home for me?


    Unfortunately our laws do not allow us to ship alcohol, but luckily there is another way to get Cruzan to your door. You can check a six-pack box of rum without any baggage fees on most airlines.

  • What forms of payment do you accept?


    We kindly accept credit/debit card payments, no cash.

  • Can I walk into a distillery tour, or do I need to book ahead? Do I need to print and bring my confirmation of booking?


    We recommend that you book online ahead of time to secure a spot at the time you prefer, however, you may also walk in and enjoy the next available tour being offered. You do not need to print your booking confirmation if you do book ahead—only an ID is required to confirm your identity.

  • Are there days or holidays when the distillery is closed?


    We are closed on Sundays. We also do not give tours on New Year’s Day, Good Friday, Easter Sunday, Thanksgiving, Day After Thanksgiving, and Christmas Day. For the safety of our guests and employees, the distillery may also close during severe weather conditions.

  • Are children allowed on the tour?


    We do allow children on the tour, however, it’s important to note that our tour is in an industrial setting, going through the actual plant where the rum is made. Children 5 years and under are free. Children between 6 and 17 years are charged the Minor Admission Fee of $4.

  • Is the full tour accessible?


    The tour is a full walking tour over uneven ground with some areas of the tour requiring climbing stairs. While not all areas are accessible, we will do our best to accommodate guests of all abilities.

  • What should I bring to the tour?


    A hat/sun protection is advised, as the majority of the tour is outside. Closed toe shoes, and something to carry away all your Cruzan souvenirs are also useful!

  • Is tasting part of the distillery tour?


    Yes, every tour concludes with a sample of all the hard work you just witnessed. Choose two mixed drinks from our menu and four samples of any product. Experience it all under the shade of our pavilion, surrounded by the hospitality of our staff.

  • Can I do a tasting without taking the tour?


    Yes, you are more than welcome to purchase a General Admission ticket, skip the tour and go straight to sampling. And while we do consider trying many of our flavors a tour of its own, there are also so many interesting things to learn from our guides!

  • Do you have non-alcoholic beverages for purchase?


    Yes, you may purchase non-alcoholic beverages in the visitor’s center.

  • Do you offer food at the distillery?


    No food is offered at the distillery at this time.

  • Do you offer a virtual tour?


    While we do not currently offer an interactive virtual tour, we do have a selection of 4 videos that offer an insider’s view into the making of Cruzan® Rum and the island of St. Croix. We encourage you to enjoy them on the Experience page of this website.

Getting Here

  • Where is Cruzan® Rum?


    Cruzan Rum is in Frederiksted on the island of St. Croix in the US Virgin Islands at 3A Estate Diamond, Frederiksted, St. Croix, U.S. Virgin Islands 00840. For the best directions to our historic site, please refer to the map above. Transportation to the distillery is available by private car, taxi or tour bus.

More to Explore


From and of the island.

See the care and dedication it takes to create our smooth, one-of-a-kind rum on St. Croix.
Cruzan employee fills oak barrels with what will become Cruzan Rum.

Our roots run deep. Our bonds deeper.

Discover how a supportive community is the real success behind our rum.
A couple drinking mixed rum drinks created at a rum distillery in St. Croix.